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2013
Advertising Information



Special Focus Newsletter Schedule
Throughout the year, special articles will highlight key topics. Consider advertising in issues of Insights which your target audience will hold onto long after publication.

February/March
Graduate School
Artwork due: January 10

April/May
Learning Disabilities
Artwork due: March 10

June/July
Therapeutic Advising
Artwork due: May 10

August/September International Advising Artwork due: July 10

October/November
College Admissions
Artwork due: September 10

Dec. 2012/ January 2013
School Admissions
Artwork due: November 10


"In fact, independent educational counselors can serve as valuable partners to admissions officers by helping publicize the institution to prospective students and helping the institution get the full picture of an applicant."

—Currents Magazine
(published by the Council for Advancement and Support of Education)

Advertising Opportunities with IECA

InsightS Newsletter
There are several opportunities to reach IECA member consultants, affiliated schools, colleges and programs, some for as little as 6¢ per contact. When you advertise with IECA, you are specifically targeting IECA member consultants as well as admission representatives and administrators at these schools who assist students and families in choosing schools, colleges, or programs that meet their individual needs and goals. For more information, download IECA's Advertising Information for 2013.

To see the Insights newsletter, go to our Media Center.

Print Ads: IECA's bimonthly newsletter, Insights, Insights newsletteris mailed to all IECA members, schools, colleges and programs, with a total circulation of nearly 5,000. Insights ads reach nearly 5,000 subscribers, including over 1,000 IECA members; 800 additional educational consultants; 1,700 college admission officers; 400 boarding school admission representatives and administrators; 100 LD program representatives; 100 post-secondary program/ gap year/summer program representatives; 600 therapeutic programs; and 300 other educational professionals.

Brochure Insertions: Insert your flyer, brochure, or CD into IECA’s Insights mailings. We accept a limited number of insertions from schools, colleges, or programs in the form of postcards, flyers, or brochures. All insertions must be approved by IECA prior to insertion.

On site Conference guide
The IECA Conference Guide contains the conference schedule, breakout sessions, and lists all registrants, IECA's Conference Guidesponsors, exhibitors, and College Fair/Information Swap participants at our national conference. Advertising in the Guide is an excellent opportunity to reach this targeted audience during the conference and beyond. It will be referred to by each attendee throughout the event and because the Guide lists phone contact information, it has a long shelf life as an important resource used by consultants, school representatives, and others, long after the conference.

To reserve space for your ad in our upcoming conference Guide, download IECA's 2013 Advertising Flyer and fax in the insertion order form. For more information, contact Sarah Brachman, IECA's manager of communications.


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